We love customers. And you should too. But placing customers at the very top of the business audience hierarchy may be a flawed model. Here’s why.
According to Gallup, "fully engaged customers represent a 23% premium in terms of share of wallet, profitability, revenue, and relationship growth over average customers."
To fully engage customers, organizations need fully engaged employees. Employee engagement requires that each employee understands the importance of his/her role as it relates to the company's mission, purpose and brand -- and is empowered to act accordingly. Employee engagement requires strategic thinking and thoughtful, planned employee communications that go far beyond just communicating benefits once a year. It also requires the support and commitment of senior leadership.
Consider These Facts
Effective employee communications can improve your bottom line. If that interests you, let's have a talk.